Getting Started with 2D Barcodes: What Every Brand Should Know
Barcodes are evolving, but not disappearing. Over the past few decades, 1D barcodes like UPCs and EANs have been printed on billions of products around the world. These traditional barcodes are deeply embedded in global supply chains, point-of-sale systems, and packaging workflows—and they’re not going anywhere.
What is changing is the introduction and growing use of 2D barcodes, including formats like QR codes and Data Matrix codes. These codes don’t replace the traditional UPC—they supplement it with new capabilities for businesses, retailers, and consumers.
Here’s what you need to know about 2D barcodes and how to stay ahead of the curve.
What Are 2D Barcodes?
2D barcodes are square or rectangular codes that store information both vertically and horizontally. Unlike 1D barcodes, which encode data in a linear format, 2D barcodes can store far more information in a smaller space.
Common 2D barcode types include:
- QR Codes
- Data Matrix
- PDF417
- GS1 QR Code (for retail and supply chain use)
These codes can hold data such as:
- Product identifiers (like GTINs)
- Expiration dates
- Batch or lot numbers
- URLs or digital experiences
- Manufacturer and sourcing information
Why Use 2D Barcodes?
2D barcodes are gaining adoption across industries because they unlock a range of benefits that aren’t possible with 1D barcodes alone.
✔️ Richer Data
A 2D barcode can hold hundreds of characters—enough to include product tracking information, expiration details, and even web links, all in one compact symbol.
✔️ Dual Use
The same barcode can serve both logistical and marketing functions. A single scan might update warehouse inventory and launch a product video for a customer.
✔️ Enhanced Traceability
From food safety to pharmaceuticals, more detailed product data helps with recalls, quality control, and regulatory compliance.
✔️ Consumer Engagement
QR codes in particular are widely recognized by consumers. Today’s smartphones can scan them instantly, making it easy to link packaging to product instructions, reviews, or loyalty offers.
Are 2D Barcodes Replacing 1D Barcodes?
No.
1D barcodes like UPCs and EANs are too deeply entrenched to be replaced any time soon. They are supported by virtually every scanner and point-of-sale system in use today and have been the global standard for over 50 years.
Instead, 2D barcodes are being introduced as a supplement, much like QR codes have already been used in marketing and packaging over the past decade. Moving forward, some products may feature both a UPC and a QR or Data Matrix code, allowing multiple systems to interact with the same item in different ways.
Who’s Using 2D Barcodes?
Many industries are adopting 2D codes to improve both backend operations and consumer experience:
| Industry | Application Example |
|---|---|
| Food & Beverage | Traceability, expiration, and allergen disclosures |
| Healthcare | Lot tracking, anti-counterfeiting, and compliance |
| Beauty & Wellness | Product authentication and marketing links |
| Electronics | Support documentation and warranty registration |
| Retail | Loyalty programs, product reviews, special offers |
Add QR Codes to Your Packaging with eqrcodes.com
If you’re considering adding QR codes to your product labels, eqrcodes.com is a powerful tool designed for businesses like yours.
With eqrcodes.com, you can:
- ✅ Generate QR codes that link to product info, websites, promotions, or digital experiences
- ✅ Track scans and usage with real-time analytics
- ✅ See detailed QR code statistics on consumer engagement, scan locations, and device types
- ✅ Create dynamic codes you can update even after printing
- ✅ Integrate QR codes seamlessly into your label or package design
Whether you’re a startup or established brand, eqrcodes.com helps you bridge the gap between physical products and digital engagement.
How UPCs.com Can Help
At UPCs.com, we’ve helped over 150,000 businesses get reliable UPC and EAN barcodes for their products. Now, we also support businesses looking to incorporate 2D barcodes into their operations.
We can help you:
- ✅ Get GTINs and barcodes ready for 2D or QR integration
- ✅ Decide if and when 2D codes make sense for your product
- ✅ Format barcodes correctly for packaging and compliance
- ✅ Combine 1D and 2D barcodes where needed
- ✅ Stay informed as barcode standards and practices evolve
Ready to Explore 2D Barcodes?
If you’re curious about 2D barcodes or want to start adding QR codes to your products, we’re here to help.
- For QR code generation, scan tracking, and performance insights, visit eQRcodes.com.
- For UPCs, GTINs, and barcode support, get in touch with us at UPCs.com.
UPCs.com — Barcode solutions for where your business is today, and where it’s going next.