What Is GS1 DataMatrix? A Look at 2D Barcodes—and Why QR Codes Are Winning
As packaging and labeling evolve, more businesses are looking beyond the traditional UPC and EAN barcodes to new technologies that can store more data in less space. One of the most talked-about options in regulated industries is the GS1 DataMatrix—a compact, two-dimensional barcode used to encode structured product information.
This article breaks down what GS1 DataMatrix is, how it’s used, and why many businesses are turning to QR codes instead for customer engagement, ease of use, and design flexibility.
What Is GS1 DataMatrix?
GS1 DataMatrix is a type of 2D barcode that can store structured data such as:
- GTIN (Global Trade Item Number)
- Batch or lot number
- Expiration date
- Serial number
- Production date
It is compact and designed for situations where detailed product data must be encoded into a very small space—particularly useful in industries like healthcare, pharmaceuticals, electronics, and food safety. The data inside a GS1 DataMatrix is encoded using Application Identifiers (AIs)—a standardized format for defining what each data element represents.
Where Is GS1 DataMatrix Commonly Used?
| Industry | Use Case |
|---|---|
| Healthcare | Serial numbers, lot tracking, anti-counterfeit |
| Food & Beverage | Batch tracking and expiration traceability |
| Electronics | Warranty, compliance labeling |
| Regulated Goods | Required data for auditing and supply chain tracking |
While GS1 DataMatrix can be effective for compliance and logistics, it’s typically used where regulation or supply chain precision requires tightly encoded information that can’t be stored in a traditional barcode.
Why QR Codes Are the Better Choice for Most Businesses
While GS1 DataMatrix has its place in regulated industries, QR codes are often a far better choice for consumer-facing products and brand engagement. They’re free to generate, widely recognized, and can link customers directly to digital experiences.
Here’s why more businesses are turning to QR codes:
✅ Easy to Generate and Use
Unlike DataMatrix, QR codes don’t require a GS1 license or special formatting. You can generate and test them instantly—no registration needed.
✅ Consumer-Friendly
QR codes are instantly recognized by smartphone cameras, making it easy for customers to scan your product and access:
- Product pages
- User manuals
- Promo codes
- Videos and tutorials
- Review or feedback forms
✅ Ideal Complement to UPC/EAN Barcodes
Keep your UPC or EAN for retail scanning, and add a QR code alongside it to offer a better customer experience without changing your backend systems.
✅ Dynamic and Trackable with eQRcodes.com
eQRcodes.com makes it easy to create beautifully branded QR codes and offers:
- Scan analytics and performance tracking
- Location and device insights
- Editable destination links (even after printing)
- Custom design and color options to match your packaging
Whether you’re selling on Amazon, in retail stores, or direct-to-consumer, a QR code gives your customers an easy way to interact with your brand.
Final Thoughts: Know the Options, Use What Works for You
GS1 DataMatrix is a specialized tool—useful in industries that demand detailed tracking, regulatory compliance, or serialization.
But for most businesses looking to improve packaging, simplify digital access, or engage customers directly, QR codes are the faster, more flexible, and cost-effective solution.
Need Help Adding QR or UPC Barcodes to Your Products?
At UPCs.com, we’ve helped over 150,000 businesses worldwide get set up with authentic UPC and EAN barcodes. Whether you’re launching a product or looking to improve your packaging, we can help you:
- ✅ Get UPCs and EANs for retail and online stores
- ✅ Learn how to use QR codes for marketing and engagement
- ✅ Combine UPCs and QR codes effectively on your product labels
- ✅ Stay up to date with barcode trends and best practices
Ready to upgrade your packaging with QR codes and UPCs?
Visit UPCs.com or check out eQRcodes.com to start generating and tracking beautiful, branded QR codes today.
UPCs.com — Your source for UPCs, EANs, and modern barcode solutions.