The One Step Most New Sellers Forget (Until It’s Too Late)
At UPCs.com, we help thousands of businesses officially launch their products every year. But we know that buying a barcode is just the beginning. As you scale, your brand becomes an asset—and unfortunately, a target.
In the current e-commerce landscape, the biggest threat to your growth isn't market saturation; it is brand erosion caused by bad actors. Counterfeits, stolen inventory, and unauthorized sellers don't just steal your sales today; they destroy your ability to sell tomorrow.
To help our customers secure their future, we are recommending BrandedOps.com. It is the only automated protection platform built specifically for brand owners who refuse to let hijackers ruin their business.
The 4 "Silent Killers" of Brand Value
Many new sellers believe that owning a GTIN/UPC and a trademark is enough protection. It isn't. Without active enforcement, your business is exposed to four major risks:
- Counterfeits & Lookalikes: Criminals manufacturing cheap, dangerous knockoffs of your product. They use your hard-earned reputation to make a quick buck, leaving you with the legal liability.
- Stolen Products & Leakage: "Gray market" goods that have fallen off a truck or leaked from the supply chain. These are sold at rock-bottom prices, undercutting your legitimate authorized retailers and destroying your price integrity.
- Tarnished Brand & Customer Disappointment: When a customer unknowingly buys a fake or damaged item on your listing, they blame you. The result is 1-star reviews, returns, and a ruined reputation that takes years to rebuild.
- Lost Revenue: Every sale that goes to a hijacker or a gray market seller is revenue stripped directly from your bottom line. You pay for the marketing; they take the profit.
How BrandedOps Stops the Bleeding
You cannot manually police 5,000+ marketplaces 24/7. BrandedOps automates the defense of your brand with 5 specific weapons designed to recover your revenue:
1. Hijack Shield™
Stop losing the "Buy Box." This tool monitors your listings across Amazon, Walmart, and eBay in real-time. It detects unauthorized sellers instantly, allowing you to act before your sales flatline.
2. Barcode Ownership Vault™
Essential for UPCs.com customers. When Amazon flags your listing for ownership verification, this tool provides timestamped, dispute-ready documentation to prove the UPC belongs to you, solving ownership disputes permanently.
3. Brand Misuse Scanner (AI)
Using advanced image recognition, this scanner finds counterfeits and stolen product images across the web—even if the text description is hidden. It spots the fakes before your customers do.
4. Instant Takedown Center
Don't just watch the theft—stop it. This one-click toolkit generates evidence packages and files marketplace disputes automatically, converting alerts into enforcement in seconds.
5. Brand Activity Ledger
Keep a pristine historical record of your enforcement actions. This data is critical for legal claims and increases the valuation of your company by proving your IP is defended.
The Bottom Line for Brands
Your UPC connects your product to the global market. BrandedOps ensures you are the only one profiting from it.
Don't wait for a customer to email you about a fake product they bought. By then, the damage is done. Insurance isn't just for your warehouse; it's for your digital presence.
Need to expand your catalog with new GTINs? View our barcode packages here or visit our Support Center for help with your listings.