When creating a new listing on Amazon, you may encounter the following error:

Error Code 5461 | You may not create ASINs for this brand. Please review our ASIN Creation Policy here: https://sellercentral.amazon.com/gp/help/201844590

Amazon Error Code 5461: ASIN Creation Blocked for Specific Brands

When listing products on Amazon, encountering error code 5461 means you’re unable to create ASINs for a particular brand. This happens when a brand is part of Amazon’s Brand Registry, which ensures only authorized sellers can list products under that brand.

Solution:
Instead of inputting the registered brand (e.g., Adidas) in the “Brand” field, use your own unique company/brand name. Place the brand name in the product description instead, if needed.

This workaround helps prevent Amazon’s system from cross-referencing brand-registered barcodes with your entry.