UPC Codes for eBay Listings
eBay asks for a product identifier on new and refurbished items in most categories. Buy a genuine UPC here, paste it into your listing, and eBay matches your item to its catalog for better search placement. One payment, no renewal fees.
- Instant email delivery
- No renewal fees, ever
- Same code works on Amazon and Walmart
- 90-day money-back guarantee
Why eBay wants a product identifier
Since 2016 eBay has required UPCs, EANs or ISBNs on new and refurbished items in most categories.
How to add your UPC to an eBay listing
- Buy your UPC
Choose a quantity above. Your codes arrive by email within minutes.
- Start a listing
In Seller Hub choose Create listing, then enter your title or search the catalog.
- Enter the UPC
In Item specifics find the UPC field and type all 12 digits. If eBay finds no catalog match, keep going: the listing still saves.
- Publish
Finish photos, price and shipping. Updates to a live listing can take up to 15 minutes to show.
Selling something without a brand or with no UPC available? eBay accepts "Does not apply" in some categories, but a real UPC gives your listing catalog benefits that "Does not apply" never will.
How many UPCs do I need?
One per product variation. Each unique item, and each size, colour or pack size of it, needs its own code.
- One t-shirt design in black, white and green = 3 codes
- The same design in 3 colours and 3 sizes = 9 codes
- A single, a 3-pack and a 6-pack = 3 codes
- Relisting the same item = same code, nothing new needed
Once a code is used on a product it belongs to that product. Buy a few extra for future listings; unused codes never expire.
Selling on more than eBay?
The same UPC works on Amazon, Walmart, Etsy, Shopify and in retail stores. Buy once and use it everywhere you sell.
- Listing on Amazon
- Listing on Walmart Marketplace
- Printed barcode labels for physical products
Trusted by 200,000+ product sellers
Our codes are used by sellers on Amazon, Walmart, eBay, Shopify, Etsy, Target Plus and in retail stores worldwide.
Frequently asked questions
Does eBay accept UPC codes from UPCs.com?
Yes. Our codes are genuine 12-digit UPCs and have been used on eBay listings for as long as eBay has asked for them. If a code is ever rejected, we replace it or refund you within 90 days.
eBay says "no product found" for my UPC. Is the code wrong?
No. eBay's catalog only knows products that have been listed before. A brand-new product has no catalog entry yet, so eBay simply saves your listing with the UPC you entered.
Will these codes work on Amazon, Walmart and eBay?
Yes. Our UPC codes are used every day to list products on Amazon, Walmart Marketplace, eBay, Shopify, Etsy, Target Plus and in physical retail stores worldwide. Each code is unique and has never been used on another product.
Do the codes expire or have renewal fees?
No. You pay once and the codes are yours for life. There are no annual fees, subscriptions or hidden charges, ever.
How quickly will I receive my codes?
Within minutes of payment. Your codes, a spreadsheet and the barcode image files (PNG, JPG, PDF, TIFF and vector formats) are emailed to you and are always available for download in your account.
How many codes do I need?
One per product variation. A t-shirt in 3 sizes and 3 colours is 9 products, so 9 codes. Multipacks (a single, a 3-pack and a 6-pack) each need their own code too.
What if I need a printed barcode label?
You can print the included barcode images yourself, or we can print peel-and-stick labels for you and ship them within 24 hours.
What is your refund policy?
If your codes do not work, contact us within 90 days for a full refund. We have been selling barcodes online since the late 1990s and stand behind every code we issue.
Ready to list on eBay?
Pick your quantity, pay once, and your UPC codes arrive by email within minutes.
200,000+ businesses served · No renewal fees · 90-day money-back guarantee