Buy UPC Codes for Walmart Marketplace Sellers
Instantly purchase and use UPC barcodes for Walmart Marketplace. Our unique, GS1-compatible UPCs help your new listings get accepted and live fast.
Trusted by 150,000+ businesses · Instant delivery · One-time purchase (no renewals)
Why Walmart Requires UPC Codes
To publish a new product on Walmart Marketplace, you must provide a valid UPC (Walmart calls it the Item Identifier). UPCs uniquely identify your product in Walmart’s catalog, prevent duplicates and counterfeits, and help shoppers find exactly what they want.
How many UPCs do I need?
Each unique product/variation requires its own UPC. Common cases:
- T-Shirts: One UPC per color and per size (if size is a separate SKU).
- Beverages: One UPC per flavor and per size (e.g., Lemon 12oz vs 20oz are two codes).
- Multipacks: Each configuration (single, 3-pack, 6-pack) needs a distinct UPC.
Rule of thumb: If price, size, color, material, quantity, or pack changes, you likely need a new UPC.
How to List on Walmart (Step-by-Step)
- Apply for a Walmart seller account (Seller Center).
- Buy UPC codes from UPCs.com for each new item/variation.
- Prepare product content: titles, bullets, images, pricing, shipping.
- Create the item in Seller Center and enter the UPC as the Item Identifier.
- Submit & go live — after approval, your product appears on Walmart.com.
Why Sell on Walmart Marketplace?
- Massive, fast-growing U.S. audience with strong brand trust
- Great for grocery, household, beauty, baby, home, apparel, and more
- Powerful visibility for DTC brands expanding beyond their own store
Why Buy Your Walmart UPCs from UPCs.com?
Instant Delivery
Codes arrive immediately via email after secure checkout.
Unique & GS1-Compatible
Globally recognized UPCs ready to use on Walmart Marketplace.
One-Time Cost
No renewals. Use your codes for life, across channels.
150,000+ Customers
From startups to major brands, sellers rely on UPCs.com.
Bulk Pricing for Walmart Sellers
| Quantity | Price | Cost / Code | Buy |
|---|---|---|---|
| 1 | $10.00 | $10.00 | Buy 1 |
| 10 | $30.00 | $3.00 | Buy 10 |
| 100 | $90.00 | $0.90 | Buy 100 |
| 500 | $250.00 | $0.50 | Buy 500 |
Need a different quantity? See all packages & bulk pricing.
Need to apply barcodes to products? Order printed barcode labels — ready to peel & stick.
Need Printed Barcode Labels?
We can print barcode labels for your UPCs so you can label products or packaging without a home printer.
- High-quality, scannable labels
- Fast, no-hassle ordering
- Great for Walmart, Amazon, and retail
Order Printed Labels Buy UPC Codes
Already purchased UPCs here? Use the same codes at checkout and we’ll print them on your labels.
Simple Pricing & Bulk Discounts
Need a handful of codes or thousands? Save more with larger quantities.
Also available: EANs · SCC-14 / GTIN-14 · ISBNs
Walmart UPC Codes: FAQ
Will these UPCs work on Walmart?
Yes. Our UPCs are unique, GS1-compatible, and accepted for creating new listings on Walmart Marketplace.
Can I reuse a UPC for multiple products?
No. Each unique product or variation (size, color, flavor, pack size) requires its own UPC.
How quickly are codes delivered?
Immediately after checkout. Your codes are emailed instantly and ready to use.
Do your UPCs work on other platforms?
Yes—Amazon, eBay, Etsy, Shopify, retail stores, and more. If you also list on Amazon, see our Amazon UPC Codes page.
Do you offer bulk discounts?
Yes. Larger quantities receive discounted pricing. View pricing.
Ready to List on Walmart?
Get valid UPCs now and start selling on Walmart Marketplace.