UPC Codes for Walmart Marketplace
Walmart requires a valid UPC (the Item Identifier) before a new product can go live. Buy unique codes here, enter them in Seller Center, and your listing is ready for approval. One payment, no renewal fees.
- Instant email delivery
- One-time purchase, no renewals
- Works on Amazon, eBay and in stores
- 30-day money-back guarantee
Why Walmart requires UPC codes
To publish a new item on Walmart Marketplace you must provide a valid UPC. Walmart calls it the Item Identifier. It gives your product one entry in Walmart's catalog, prevents duplicate and counterfeit listings, and lets shoppers find exactly the item they want.
How many UPCs do I need?
One per product variation. If the price, size, colour, material, quantity or pack changes, it is a new item to Walmart and needs its own code.
- T-shirts: one UPC per colour and per size
- Beverages: one per flavour and per size (lemon 12 oz and lemon 20 oz are two codes)
- Multipacks: single, 3-pack and 6-pack are three codes
Why sell on Walmart Marketplace?
- A large, fast-growing US audience with strong brand trust
- Strong categories: grocery, household, beauty, baby, home and apparel
- Extra reach for brands expanding beyond their own store
- Invite-only, so listings that are set up correctly stand out
How to list on Walmart, step by step
- Apply for a seller account
Register in Walmart Seller Center and complete onboarding for your business.
- Buy a UPC for each item
Use the calculator above. Codes and barcode images arrive by email within minutes.
- Prepare your content
Titles, bullet points, images, pricing and shipping settings for every item.
- Create the item
In Seller Center add the item and enter your UPC as the Item Identifier (type: UPC).
- Submit and go live
After Walmart approves the item it appears on Walmart.com.
Why buy your Walmart UPCs from UPCs.com
Volume price guide
The calculator above quotes any quantity from 1 to 999,999.
| Quantity | Price | Per code | |
|---|---|---|---|
| 1 UPC code | $10 | $10.00 each | Buy 1 |
| 10 UPC codes | $30 | $3.00 each | Buy 10 |
| 100 UPC codesMost popular | $90 | $0.90 each | Buy 100 |
| 500 UPC codes | $250 | $0.50 each | Buy 500 |
| 1,000 UPC codes | $350 | $0.35 each | Buy 1,000 |
Also available: EAN codes · SCC-14 / GTIN-14 carton codes · ISBNs for books. Price match: find genuine codes cheaper and we beat it by 10%.
Need the barcodes printed? We print your UPCs on peel-and-stick labels or rolls and ship within 24 hours. Already bought codes here? Use the same codes at checkout.
Order printed labelsTrusted by 200,000+ product sellers
Our codes are used by sellers on Amazon, Walmart, eBay, Shopify, Etsy, Target Plus and in retail stores worldwide.
Walmart UPC codes: FAQ
Will these UPCs work on Walmart Marketplace?
Yes. Our codes are unique 12-digit UPCs and are used every day to create new Walmart listings. Enter the code as the Item Identifier with type UPC.
Can I reuse a UPC for several products?
No. Each product or variation (size, colour, flavour, pack size) needs its own UPC. Reusing a code causes catalog conflicts.
How quickly are codes delivered?
Within minutes of payment. Codes, a spreadsheet and the barcode images are emailed and stay available in your account.
Do your UPCs work on other platforms?
Yes: Amazon, eBay, Etsy, Shopify, Target Plus and retail stores. Use the same code everywhere you sell the product. If you also list on Amazon, see our Amazon UPC codes page.
Do you offer bulk discounts?
Yes. The per-code price drops at every quantity break, down to $0.03 each for very large orders. The calculator shows the exact price for any quantity.
What is your refund policy?
If your codes do not work, contact us within 30 days for a full refund.
Ready to list on Walmart?
Get valid UPCs now and start selling on Walmart Marketplace.
200,000+ businesses served · No renewal fees · 30-day money-back guarantee